Semantic SEO
Entity SEO
Entity SEO is optimising for the things a search engine understands, people, places, brands, concepts, rather than for keyword strings. Engines rank meaning, not text.
Search engines model the world as entities and the relationships between them. Consistent naming, structured data, and links from authoritative pages all define your entity.
It matters more every year, because AI answers reason about entities to decide who to cite.
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