Entity SEO
Entity SEO optimises for people, places, brands, and concepts that search engines understand. It targets meaning instead of keyword strings.
Search engines model the world as entities and the relationships between them. Consistent naming, structured data, and links from authoritative pages all define your entity.
Consistent information can help readers and systems interpret your business. It does not by itself establish visibility or citations in a particular AI product.
A practical example
A company's site and public profiles use a consistent business name and explain the same services.
A common mistake
Treating schema alone as proof that a platform recognises or recommends a business.
How to check it
Compare names, descriptions and relevant profiles. Check that structured data accurately describes the visible business information.
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