Will you optimise every product manually?

We start with shared patterns and commercially important exceptions. The scope should fit the catalogue rather than assume every URL needs the same treatment.

Do we need a new platform?

Not automatically. We identify what can be improved within the existing platform and where genuine limitations require development.

What happens to out-of-stock pages?

The decision depends on whether the product will return, available substitutes, search demand and the page's existing value.

Can you help with a store migration?

Migration planning can be included alongside catalogue and template work. Redirects, destination pages and launch checks need to be planned together.

Ecommerce SEO

Help shoppers find your products

We improve how customers find your categories and products. Our SEO plan tackles store-wide issues and strengthens the pages that matter to your sales.

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Catalogue problems multiply quickly

Filters, variants, pagination and stock changes can create thousands of URLs. Some deserve visibility; others repeat the same information or distract from the pages that matter.

We assess the catalogue as a system. Shared templates, internal navigation and product data receive attention alongside the content on individual pages.

An ecommerce SEO plan built around your store

Category and collection opportunities: Match important shopping searches with useful landing pages.
Product-page optimisation: Improve relevant details, headings, supporting copy and product relationships.
Filters and variants: Review which combinations have a search purpose and how duplicates are controlled.
Stock and lifecycle handling: Plan for unavailable products, replacements and discontinued ranges.
Product information: Review structured data and relevant feed or merchant requirements within scope.
Commercial measurement: Assess category entrances, product engagement and transactions where analytics allows.

Experience with websites containing thousands of pages

Our white-label experience includes large ecommerce websites where a shared rule can affect an entire catalogue. We bring that perspective to template recommendations and prioritisation. Public ecommerce work is also available in our Kapruka case study.

From opportunity to a plan you can act on

01
Find the commercial opportunity
We start with your business goals, target customers and search landscape. Then we identify the pages, topics and technical issues worth prioritising.
02
Build a plan your team can act on
Recommendations come with a clear purpose, deliverable and validation step. We agree implementation responsibilities before work begins.
03
Review what changed
We check the agreed work and assess progress against the baseline. Reporting focuses on useful visibility, relevant visits and the business actions your tracking can confirm.

Search expertise built around complex websites and commercial goals

Technical SEO, site architecture, content strategy, keyword research, on-page optimisation and competitor analysis—working together around the way your customers discover and choose your offer.

Our white-label experience spans large ecommerce and storage-business websites with thousands of pages, large-site migrations and enquiry-focused work for UK humidifier and solar-panel businesses.

Meet the team behind the work

Ecommerce SEO questions

Make your catalogue a stronger customer-acquisition channel

Get Your Free SEO Audit

Start with a free SEO audit, or tell us about your project. We’ll help you identify a practical next step for your website and growth goals.