Help more shoppers discover your store

Too many competing URLs. Filters and variants can repeat the same catalogue information. We review which pages deserve search visibility and how the rest should behave.

Important categories lack a clear purpose. Generic introductions and weak product grouping make category pages less useful. We align the page with the shopping task and assortment.

Inventory changes disrupt useful journeys. Stock changes, replacements and discontinued products need a planned treatment rather than automatic deletion or homepage redirects.

We begin with your catalogue, target markets and commercially important ranges. The review identifies shared technical patterns and opportunities in the pages customers use to discover and compare products.

The plan can include category-to-query mapping, product-template recommendations, filter controls, stock-handling rules, internal links and relevant product-data checks. Each recommendation has a role in the shopping journey.

Suppose several filter combinations display the same products while all point to conflicting canonicals. The first job is not writing more copy for every combination. It is identifying useful demand, choosing the intended landing pages and specifying consistent URL behaviour.

Our white-label work includes large ecommerce websites with thousands of pages. The public Kapruka case study provides further context on our approach to ecommerce technical priorities, content and internal relationships.