AI Search
Generative Engine Optimisation (GEO)
GEO is optimising to be cited by generative AI answers, in ChatGPT, Perplexity, and Google AI Overviews. Being crawlable is step one; being quotable is the job.
Assistants reason about entities and lift clean, factual sentences. Consistent naming, structured data, and links from trusted pages all make you easier to cite.
You measure it by asking the assistants the questions your customers ask and noting when your brand appears in the answer.
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