Generative Engine Optimisation (GEO)
GEO is optimising to be cited by generative AI answers, in ChatGPT, Perplexity, and Google AI Overviews. Being crawlable is step one; being quotable is the job.
Assistants reason about entities and lift clean, factual sentences. Consistent naming, structured data, and links from trusted pages all make you easier to cite.
Ask assistants the questions your customers use. Record when your brand appears in the answer.
A practical example
A review of agreed buyer questions finds that assistants describe an outdated service on the company's website.
A common mistake
Counting one brand mention as proof of sustained visibility or a converted lead.
How to check it
Repeat a defined question set under recorded conditions. Track representation, citations and identifiable referrals separately.
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