Topical authority
Topical authority describes useful, credible coverage of a subject. It is a content-strategy concept, not a public Google score or a guarantee of rankings.
It is built by mapping a topic, covering its questions and entities, and connecting those pages with internal links.
Useful coverage connects relevant questions with clear explanations and evidence. Review its contribution to customer journeys rather than assuming new pages will rank faster.
A practical example
A testing company connects its service pages with practical guides about the testing problems it solves.
A common mistake
Publishing unrelated topics simply to increase article count.
How to check it
Map the questions important to customers, review existing coverage, and identify useful gaps and competing pages.
Related terms
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