Technical SEO
Structured data
Structured data is markup that tells search engines what an entity on a page is, not just what words appear. It can earn rich results and feed your brand panel.
The common format is JSON-LD in the page head. Organization, Product, FAQ, and LocalBusiness are the types most sites need.
Only mark up content that is actually visible on the page, and validate it. Schema that describes things a user cannot see is a policy risk, not a shortcut.
Related terms
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