Semantic SEO
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. It is how Google's raters judge whether content deserves to rank, especially for important topics.
It is not a direct ranking score. The framework covers real authorship, cited sources, accurate claims, and site credibility. Google's systems reward those signals.
The honest version is simple. Say true things, show who said them, and back claims with evidence.
Related terms
See what is broken on your website
Get a free technical SEO audit. Real checks on your real site, with fixes your developer can act on. No sales call required.
We explain every finding in your audit in plain language, like this.
