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Semantic SEO

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. It is how Google's raters judge whether content deserves to rank, especially for important topics.

It is not a direct ranking score. It is a framework: real authorship, cited sources, accurate claims, and a credible site all send the signals Google's systems reward.

The honest version is simple. Say true things, show who said them, and back claims with evidence.

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