Internal linking
Internal linking is how your pages link to each other. It routes authority to the pages that matter and shows engines how your content relates.
Links pass ranking signals and help crawlers discover pages. A strong page that links to a weak one shares some of its authority.
Good internal linking follows the topic, not a template. Link related pages to each other so a cluster reads as one connected body of work.
A practical example
A migration guide links to the relevant migration service using a descriptive anchor.
A common mistake
Adding links everywhere without considering the reader's next task.
How to check it
Follow links to their final destinations, review anchor text, and identify important pages with few relevant incoming links.
Related terms
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