Answer Engine Optimisation (AEO)
AEO is optimising to be the answer an engine extracts, in featured snippets, People Also Ask, and voice results. The goal is to be quoted, not just listed.
Answer engines lift short, self-contained, factual sentences. Lead with the answer, keep sentences short, and state facts plainly.
AEO and GEO are related but different. AEO is about extraction of an answer; GEO is about being cited as a source.
A practical example
A service guide answers a buyer's question directly, then adds an example and the details needed to evaluate the answer.
A common mistake
Expecting FAQ markup or a short definition to guarantee selection by a search platform.
How to check it
Review the real query, the page's answer and supporting evidence. Record platform observations with dates and conditions.
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