Is answer engine optimisation the same as SEO?

No, but it builds on it. SEO gets the page ranked. AEO structures the page so the answer is lifted from it.

Is this the same as generative engine optimisation?

No. AEO targets answer features like AI Overviews and snippets. GEO targets citations inside generated answers from assistants.

Can you guarantee a featured snippet?

No. Nobody can. We build the structure engines lift from, and we show you what changes.

Does schema alone win the answer?

No. Schema helps an engine read the page. A clear, standalone answer is what actually gets lifted.

AI Search Visibility

Answer engine optimisation that wins the snippet

Search now answers before it lists. We build the page the answer is lifted from.

Get My Free Audit

Answer engine optimisation is the work of getting your page chosen as the direct answer. It targets features like Google AI Overviews and featured snippets. Those features lift a standalone answer from a page they can parse. CraftDigitally structures your content and schema so the answer is yours to lift.

Why the answer box skips you

The answer is not standalone

It only makes sense in context. An engine that lifts one paragraph cannot use it.

No structure to read

No question headings, no schema, no clear definition. The engine cannot find the answer.

Another page is clearer

A competitor answered the question in one tidy sentence. Theirs gets lifted, not yours.

What you get

Answers engines can lift

Two or three standalone sentences under every question heading, written to be quoted.

Question-led structure

Headings phrased the way people ask, so the engine matches the query to your page.

Schema that qualifies you

FAQ, HowTo, and Organization markup that answer features read before they choose.

Definitions up front

The term defined in the first sentence, where a snippet engine looks for it.

Verifiable claims

Sourced facts, because answer engines favour pages they can corroborate.

Coverage of real questions

We map the questions your buyers ask, and answer the ones you can win.

What the work includes

Snippet opportunity audit

The queries where an answer feature shows, and where you could be the source.

Extractive rewrite

Sections restructured so each opens with a standalone, quotable answer.

Schema implementation

FAQ, HowTo, and Organization JSON-LD written, validated, and deployed.

Question mapping

Headings aligned to how people phrase the question, not to keyword strings.

Definition and entity work

Clear definitions and consistent entities, so the engine trusts the attribution.

Tracking

We record which answers you win, and re-check after the work lands.

Free tool

Schema Generator

Generate the FAQ and Organization schema that answer engines read to build a direct answer.

Run it free

Be the answer when someone asksChatGPT

Built for the assistants people actually ask

ChatGPT

Claude

Gemini

Perplexity

Google AI

How the engagement runs

Verify

We test your site the way a crawler sees it, against the live server response.

Report

You get the issue, the evidence, the priority, and the exact fix. In writing.

Fix and grow

Fix it with your own team, or hire us. Either way, the report is yours.

Questions

The questions we get asked before an engagement starts.

Keep exploring

Related services

Technical SEO that fixes what crawlers see

We find what crawlers cannot read on your site, and prove it with the server response. Every finding ships with the exact fix.

Learn more

Semantic SEO: build authority Google can map

We map your topic properly and build the coverage search engines can follow. Entities and internal links, not keyword lists.

Learn more

Content strategy built on topical maps, not calendars

We plan content from a topic map, so every piece has a job. Briefs your writers can use, structured for search and AI.

Learn more

See what is broken on your website

Get a free technical SEO audit. Real checks on your real site, with fixes your developer can act on. No sales call required.