Do I need a physical address?

No. Service-area businesses can hide the address, but the profile must still follow Google’s rules.

Can you guarantee map-pack rankings?

No. We improve the signals Google uses and report what changes.

Should I create a page for every city?

No. Create a location page only when the business has real relevance and useful local information.

Do reviews affect local SEO?

Yes. Review quality, recency, and responses support trust and local prominence.

SEO service

Local SEO that puts you in the map pack

Local visibility depends on consistent business information and a relevant landing page. We verify both against the live profile.

What is local SEO?

Local SEO helps a business appear for searches tied to a place or service area. It aligns the website with the Google Business Profile and trusted citations. CraftDigitally checks NAP consistency, landing pages, schema, categories, and local relevance.

Why local visibility becomes inconsistent

Conflicting names, addresses, and phone numbers weaken trust in the business entity. Thin location pages and an unfocused profile make relevance harder to establish.

Profile alignment

Matches the landing page, categories, services, and business details.

NAP consistency

Finds conflicting business information across the site and key citations.

Local landing page

Builds one useful page for the real location without city-page duplication.

Questions

Direct answers about local SEO.

See what is broken on your website

Get a free technical SEO audit. Real checks on your real site, with fixes your developer can act on. No sales call required.