Is AI search optimisation different from SEO?

Yes, but it shares foundations. Both need a crawlable site and clear structure. AI search adds extractable answers and a recognisable entity.

Can you guarantee a citation in ChatGPT?

No. Nobody can. We build the signals those engines use, and we show you what changes.

Does blocking AI crawlers protect my content?

Yes, but it also stops you being cited. That is a real trade-off, and it is your call. We will show you what it costs.

Do I need this if my SEO already works?

Yes, increasingly. Ranking first helps, but assistants answer without a click, and only the cited source gets the credit.

AI Search Visibility

Get found when your customers ask AI

People ask an assistant before they open a search results page. The answer is built from sources those engines trust.

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AI search optimisation is the work of getting your brand cited in answers from engines like ChatGPT, Perplexity, and Google AI Overviews. Those engines quote sources they can parse and verify. CraftDigitally builds the structure, the entities, and the citable pages that put you in the answer.

Why AI engines skip you

Your answer is not extractable

The answer is buried in paragraph four. An engine that cannot lift it will not quote it.

The engine cannot tell who you are

No organization schema, no consistent entity. So there is nothing to attribute the answer to.

AI crawlers are blocked

Your robots.txt quietly turns them away, and nobody has looked at it.

What you get

Answers engines can lift

Two or three standalone sentences under every heading, written to be quoted.

An entity engines recognise

Consistent naming and organization schema, so citations attach to your brand.

AI crawlers allowed

We check what your robots.txt does to GPTBot, PerplexityBot, and the rest.

Citable, sourced pages

Claims with sources are the ones that get quoted. So we source them.

Coverage of real questions

We build around the questions people actually ask an assistant.

Visibility you can check

We show you the prompts, and what the engines currently say.

What the work includes

AI crawler access audit

Which AI user-agents your site allows, and which it silently blocks.

Extractive answer rewrite

Headings restructured so every section opens with a quotable answer.

Entity and schema work

Organization, author, and FAQ markup, consistent across the site.

llms.txt

A machine-readable summary of your site for the engines that read one.

Prompt coverage map

The questions your buyers ask assistants, and whether you appear in the answer.

Citation monitoring

We re-run the prompts so you can see what changes after the work lands.

Free tool

AI Crawler Checker

See which AI crawlers your site allows, so assistants can actually cite you.

Run it free

Be the answer when someone asksChatGPT

Built for the assistants people actually ask

ChatGPT

Claude

Gemini

Perplexity

Google AI

How the engagement runs

Verify

We test your site the way a crawler sees it, against the live server response.

Report

You get the issue, the evidence, the priority, and the exact fix. In writing.

Fix and grow

Fix it with your own team, or hire us. Either way, the report is yours.

Questions

The questions we get asked before an engagement starts.

Keep exploring

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See what is broken on your website

Get a free technical SEO audit. Real checks on your real site, with fixes your developer can act on. No sales call required.