Thin content
Thin content offers little useful information for its intended audience. Examples include empty placeholders and near-identical keyword pages. A short page is not automatically thin if it answers the user's question well.
Review whether a page answers a real question or supports a useful journey. Repeated generic wording can leave users without the information they need.
Improve, consolidate or remove content only after assessing its purpose, demand and existing value. Do not mass-delete pages on word count alone.
A practical example
Many location pages repeat the same offer with only the place name changed and little locally useful information.
A common mistake
Calling a concise, useful answer thin solely because its word count is low.
How to check it
Identify the reader's task and the unique value each page provides. Decide whether improvement or consolidation fits the purpose.
Related terms
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